In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign.

The companies that are lasting are those that are authentic. I’m responsible for this company. I stand behind the results. I know the details, and I think the CEO has to be the moral leader of the company, … I think high standards are good, but let’s not anybody be confused, it’s about performance with integrity. That’s what you have to do. You can trust your event in our hands. We will do well and it will be a great honor.